The task was to design bobbleheads sauce holders for a nuggets campaign launched by a fast food chain JOHNNY & JUGNU (Project sponsor). The idea was people taking their nuggets on the go in their cars, so a sauce holder attached to the bobble heads was a fun addon. Four celebrities were made ambassador for this specific campaign. Bobbleheads characterization is based on these four celebrities. 

Let's start with some cool dance moves, which we animated for their launch song and social media campaigns.

Before starting on the actual characters, we worked on a sample character to figure out the size and other complexities of bobbleheads. Here is the sample character with different poses, bucket for sauce, and some turntable videos to get a better idea of the product.

We also figured out the dimensions at the start of the process so it'll be easier to print the physical product

Let us introduce you to the real character for the bobbleheads. 

For Maanu bobblehead we decided on a tie-dye shirt with Yain (his brand) logo and cargo shorts. Since he loves rapping we kept his pose and animation related to his rapping style.

For Talal, we kept his clothes baggy and fun to match his personality and added a crystal necklace and his cool shades. For his moves, we copied his dance moves *literally*

A model & an actor, Saheefa is a sweetheart, very easy going & always up for adventures.

Some pictures of Saheefa for reference

For Saheefa we decide on a simple T-shirt with jeans to show her easy-going style, her painting style tattoo and of course her big, pretty smile.

Talal & Maanu’s very chill & cool manager who pretty much goes with the flow of things

Some reference photos of sikki

For Sikki, we design denim jacket and jeans and plain T-shirt going with his style and vape around his neck with the peace sign.

Some shots from the marketing campaign of the final manufactured product.